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All Journal Gorga : Jurnal Seni Rupa Explore: Jurnal Sistem Informasi dan Telematika (Telekomunikasi, Multimedia dan Informatika) Jurnal Informatika Jurnal Informatika Proceeding International Conference on Information Technology and Business Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar International conference on Information Technology and Business (ICITB) jurnal Teknologi Informasi Magister Jurnal SIMADA (Sistem Informasi dan Manajemen Basis Data) Jurnal Desain Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Jurnal Generic Jurnal Publika Pengabdian Masyarakat Jurnal Humanipreneur
Abdi Darmawan
Institut Informatika Dan Bisnis Darmajaya
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Publika Pengabdian Masyarakat

 1 
PELATIHAN BRANDING PRODUK UMKM BAGI WARGA KELURAHAN MULYO JATI KOTA METRO Abdi Darmawan; Ade Moussadecq; Rohiman Rohiman; Hendra Kurniawan
Jurnal Publika Pengabdian Masyarakat Vol 4, No 01 (2022): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.009 KB) | DOI: 10.30873/jppm.v4i01.3155

Abstract

The Community Service Team (PKM) of the Visual Communication Design Study Program has carried out PKM activities in Mulyojati Village, Metro City with a focus on service in the form of branding MSME products for residents of Metro City Urban Village. The importance of the role of product branding in a marketing activity is the background of this activity. The brand of a product will be easily remembered by potential consumers because of the emotions and imagination of consumers (brand awareness) that arise due to the impact of the branding. The method applied in this activity is the Presentation Method regarding the definition, function, purpose, and benefits of product branding. After completing the presentation, the service team conducted an evaluation in the form of a partner understanding survey regarding branding before and before the activity.
PELATIHAN VISUAL BRANDING DAN COREL DRAW BAGI PELAKU UMKM DI KECAMATAN GEDONG TATAAN. Ade Moussadecq; Abdi Darmawan; Muhammad Redintan Justin; Rohiman Rohiman; Desiana Muryasari
Jurnal Publika Pengabdian Masyarakat Vol 4, No 02 (2022): Jurnal Publika Pengabdian Masyarakat
Publisher : Institut Informatika dan Bisnis Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jppm.v4i02.3321

Abstract

This visual branding training for UMKM prioritizes the crucial role of logos as the main component of visual branding for product marketing activities for benefits and how to design a logo that is easy to remember in accordance with logo principles so that the logo can give a memorable impression to potential consumers. The achievement of this activity is how the future training participants will know and be able to produce logo designs that represent the image of their business. Presentation of visual branding materials using presentation, discussion and practice methods. Presentations are used when the service team explains the function of visual branding and its components such as logos, taglines and promotional strategies. In the stage of introducing the graphics application, the service team gave the Corel Draw module to the trainees. The first day of the training, after the presentation of the material, the service team immediately installed the application on the trainees who brought laptops. The service team asked participants to understand and study the tools in Corel Draw in accordance with the content of the modules that have been given. Keywords— Trainning, Visual Branding, Gedong Tataan.
Co-Authors - Nurfiana - Nurfiana - Nurjoko Abdul Lathif Sampurna Abdul Lathif Sampurna, Abdul Lathif Ade Mousadecq Ade Moussadecq ade Moussadecq Afandi, Herman Alfian Nuziar Anggalia Wibasuri anggalia wibasuri Arifani, Irfan Nur Desiana Muryasari Dona Yuliawati Dona Yuliawati handoyo widi nugroho Handoyo Widi Nugroho Helen Larissa Hendra Kurniawan Iki Nursyanto Ketut Artaye M Said Hasibuan Muhammad Redintan Justin Novi Herawadi Sudibyo Ochi Marcella Oky Harry Abrian Rohiman Rohiman Rohiman Rohiman Rulli Firmandala Stefanus Rumangkit Suspiana Suspiana Yan Aditiya Pratama Zaidir Jamal